App Privacy Policy

Last updated: July 24, 2026

The Aesthetic You ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and safeguard your information when you use The Aesthetic You mobile application (the "App"). By using the App, you agree to the practices described in this policy.

1. Information We Collect

We collect the following information when you use our App:

Account information — your first and last name, email address, and an encrypted (hashed) password when you register.
Authentication data — if you sign in with Google or Apple, we receive your name and email address from those providers for the purpose of creating and accessing your account.
Daily check-in data — your daily responses for the tracked habits (such as hydration, sleep, protein, vegetables, cardio, and strength training), used to calculate your scores and streaks.
Preference and profile data — your responses to optional questions about your dietary preferences, food and protein choices, preferred types of exercise, and personal wellness goals. We collect this to personalize the content, tips, and recommendations we provide to you.
Friends and social data — if you use the Friends feature, we collect and store your friend connections (sent, accepted, and declined requests), a discoverability setting that controls whether other members can find you by name or email search, and any reports you submit about another member (including the reason and any details you provide).
Usage data — check-in dates, streak counts, progress data, and how you interact with features of the App.
Device information — a push notification token used to deliver reminders and messages to your device.

We collect only the information needed to operate and improve the App. You may choose not to answer optional preference questions, and the App will continue to function.

2. How We Use Your Information

We use the information we collect to:

Provide, operate, and maintain the App and its features.
Calculate and display your daily scores, streaks, and weekly progress reports.
Personalize content, tips, recipes, and recommendations based on your stated preferences and goals.
Enable the Friends feature — letting you search for and connect with other members, and letting accepted friends view each other's streak and progress percentage, and favorited recipes, workouts, and tips.
Detect and prevent spam, fake accounts, and abuse of the Friends feature (for example, limiting how many friend requests an account can send per day).
Review reports submitted about other members and take appropriate action, which may include restricting or removing an account.
Send you daily reminders and streak alerts via push notifications.
Send you a push notification when another member sends you a friend request.
Send coach broadcasts, including wellness tips and recipes.
Send transactional emails, such as password reset codes.
Improve the App based on aggregated usage patterns.
Respond to your support requests.

We do not use your information for third-party advertising, and we do not sell your personal information.

3. How We Store and Protect Your Information

Your data is stored securely on Microsoft Azure servers located in the United States (Central US region). Our security measures include:

All passwords are encrypted using bcrypt hashing — we never store plain-text passwords.
All communications between the App and our servers use HTTPS/TLS encryption.
Database credentials and secrets are stored in Azure Key Vault.
Authentication tokens (JWT) expire after a limited period.
Password reset codes expire after 15 minutes, and repeated failed or excessive reset attempts are rate-limited to protect your account.

While we take reasonable measures to protect your information, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

4. Data Sharing

We do not sell, trade, or rent your personal information. We share information only in these limited circumstances:

Service providers — Microsoft Azure for cloud infrastructure, database storage, and email delivery (via Azure Communication Services).
Authentication providers — Google and Apple, only when you choose to sign in with those services.
Push notification delivery — our notification service provider, solely to deliver reminders and messages to your device.
Other members, if you use the Friends feature — your first name, last name, and profile photo (if you've set one) are visible to members you search for or who search for you, so they can identify you before sending a request. Once you accept a friend request, that member can also see your current streak, your 7/30/90-day progress percentage, and any recipes, workouts, or tips you've marked as favorites. Your daily check-in answers, preference and goal data, and email address are never shared with other members under any circumstance.
Legal requirements — when required by law, regulation, legal process, or to protect our rights, safety, or the rights and safety of others.

You can control what friends see of you by not accepting requests, removing a friend at any time, or blocking a member — blocking prevents them from finding you or sending you a request going forward. See "Friends and Social Features" below for details.

5. Push Notifications

We use a push notification service to deliver daily reminders, streak alerts, and friend request notifications to your device. You can opt out of push notifications at any time through your device's Settings or within the App's Profile screen.

6. Google and Apple Sign-In

If you choose to sign in with Google or Apple, we receive your name and email address from those providers for authentication. We do not receive access to your Google or Apple account beyond what is necessary to create and access your account. Please refer to Google's and Apple's respective privacy policies for details on how they handle your data.

7. Profile Photos

If you choose to add a profile photo, we collect and store the image you upload from your device's camera or photo library. Your profile photo is used solely to personalize your account within the app and is not used for any other purpose. Profile photos are stored securely using Azure Blob Storage and are associated with your member account. You can update or remove your profile photo at any time from your Profile settings within the app; removing it deletes the stored image from our servers.

We do not share your profile photo with third parties, and it is not used for advertising, tracking, or any purpose beyond displaying it within your account in the app.

8. Friends and Social Features

If you choose to use the Friends feature:

Discoverability. Other members can find you by searching your name or email address. This is on by default for all accounts; there is currently no in-app setting to turn it off. If you'd like your account excluded from search, contact us at the email below.
Friend requests. You can send and receive friend requests. New accounts that send an unusually high number of requests in a short window may have those requests held for review before they're delivered, as a spam-prevention measure.
What friends can see. Once a friend request is accepted, both members can see each other's current streak, progress percentage over the last 7, 30, or 90 days, and any recipes, workouts, or tips marked as favorites. Daily check-in answers, preference data, and email addresses are never visible to friends.
Removing and blocking. You can remove a friend at any time, which deletes the connection between your accounts. You can also block a member, which removes any existing connection and prevents them from finding you or sending you a request in the future. Blocking is one-directional and is not visible to the member you've blocked.
Reporting. You can report another member for spam, harassment, a fake account, inappropriate content, or another reason you specify. Reports are reviewed by us; the reported member is not notified that a report was filed. We may restrict or remove an account based on a report.
Account deletion. If you delete your account, all of your friend connections, invite data, and any reports you filed or that were filed about you are permanently deleted along with the rest of your account data, per Section 10.

9. Apple Health

The App can read your daily step count from Apple Health on iPhone. This is entirely optional, off by default, and the App works exactly the same without it — the cardio question is simply answered by hand instead.

What we read. Your step count, and nothing else. We do not read your sleep, weight, heart rate, workouts, body measurements, clinical records, or any other category of data in Apple Health. The App requests permission for a single data type, which you can confirm on the permission screen iOS shows you.

What we do with it. Your step count is read on your device, compared against the daily step goal you set in the App, and used to pre-fill the answer to your cardio check-in question. You can change that answer before saving.

What leaves your device. Only your yes/no cardio answer — the same information the App has always stored when you answered the question manually. Your step count is never transmitted to our servers and is never stored by us. We do not keep a record of how many steps you took on any day.

What we never do. We do not write any data back to Apple Health. We do not use Apple Health data for advertising, marketing, or any form of use-based data mining. We do not share, sell, or disclose Apple Health data to any third party, and we do not share it with other members through the Friends feature or any other part of the App.

Turning it off. You can withdraw access at any time from your device: Settings › Privacy & Security › Health › The Aesthetic You. The App will return to asking you the cardio question manually. Because your step count was never stored on our servers, there is nothing for us to delete when you do this.

Apple Health is available only on iPhone. On Android devices, the cardio question is always answered manually.

10. Your Rights and Choices

You have the right to:

Access the personal data we hold about you.
Request correction of inaccurate data.
Delete your account and all associated data directly within the App, at any time, from the Profile screen. Account deletion is permanent and irreversible.
Opt out of push notifications at any time.

Depending on where you live, you may have additional rights under applicable privacy laws. To exercise any of these rights, please contact us at the email address below.

11. Data Retention

We retain your account, check-in, and preference data for as long as your account is active. When you delete your account — either within the App or by request — we permanently and irreversibly delete your personal data from our active systems. Residual copies may persist in routine backups for a limited period before being overwritten, and we may retain limited information where required by law. This includes friend connections, invite data, and abuse reports you've filed or that were filed about you.

Delete your account:

You can permanently delete your Aesthetic You account and all associated data at any time.

Option 1: Delete in the app

Open The Aesthetic You app and sign in.
Go to Profile.
Tap Delete account and confirm twice.

Your account is deleted immediately. This action cannot be undone.

Option 2: Request deletion without the app

If you no longer have the app installed, email aestheticphysiquemadeeasy@gmail.com from the address associated with your account and ask us to delete it. We'll confirm your identity and permanently delete your account within 30 days.

12. Children's Privacy

The App is not directed to children. We do not knowingly collect personal information from children under the age limit applicable in their jurisdiction. If you believe a child has provided us with personal information, please contact us and we will delete it.

13. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by posting a notice in the App or by sending a push notification. The "Last updated" date at the top reflects the most recent revision. Your continued use of the App after changes take effect constitutes acceptance of the updated policy.

14. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact us:

The Aesthetic You Email: aestheticphysiquemadeeasy@gmail.com Website: www.theaestheticyou.com

The Aesthetic You