App Privacy Policy

Last updated: July 21, 2026

The Aesthetic You ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and safeguard your information when you use The Aesthetic You mobile application (the "App"). By using the App, you agree to the practices described in this policy.

1. Information We Collect

We collect the following information when you use our App:

Account information — your name, email address, and an encrypted (hashed) password when you register.
Authentication data — if you sign in with Google or Apple, we receive your name and email address from those providers for the purpose of creating and accessing your account.
Daily check-in data — your daily responses for the tracked habits (such as hydration, sleep, protein, vegetables, cardio, and strength training), used to calculate your scores and streaks.
Preference and profile data — your responses to optional questions about your dietary preferences, food and protein choices, preferred types of exercise, and personal wellness goals. We collect this to personalize the content, tips, and recommendations we provide to you.
Usage data — check-in dates, streak counts, progress data, and how you interact with features of the App.
Device information — a push notification token used to deliver reminders and messages to your device.

We collect only the information needed to operate and improve the App. You may choose not to answer optional preference questions, and the App will continue to function.

2. How We Use Your Information

We use the information we collect to:

Provide, operate, and maintain the App and its features.
Calculate and display your daily scores, streaks, and weekly progress reports.
Personalize content, tips, recipes, and recommendations based on your stated preferences and goals.
Send you daily reminders and streak alerts via push notifications.
Send coach broadcasts, including wellness tips and recipes.
Send transactional emails, such as password reset codes.
Improve the App based on aggregated usage patterns.
Respond to your support requests.

We do not use your information for third-party advertising, and we do not sell your personal information.

3. How We Store and Protect Your Information

Your data is stored securely on Microsoft Azure servers located in the United States (Central US region). Our security measures include:

All passwords are encrypted using bcrypt hashing — we never store plain-text passwords.
All communications between the App and our servers use HTTPS/TLS encryption.
Database credentials and secrets are stored in Azure Key Vault.
Authentication tokens (JWT) expire after a limited period.
Password reset codes expire after 15 minutes, and repeated failed or excessive reset attempts are rate-limited to protect your account.

While we take reasonable measures to protect your information, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

4. Data Sharing

We do not sell, trade, or rent your personal information. We share information only in these limited circumstances:

Service providers — Microsoft Azure for cloud infrastructure, database storage, and email delivery (via Azure Communication Services).
Authentication providers — Google and Apple, only when you choose to sign in with those services.
Push notification delivery — our notification service provider, solely to deliver reminders and messages to your device.
Legal requirements — when required by law, regulation, legal process, or to protect our rights, safety, or the rights and safety of others.

Your check-in data and preference data are private and are not shared with other members.

5. Push Notifications

We use a push notification service to deliver daily reminders and messages to your device. You can opt out of push notifications at any time through your device's Settings or within the App's Profile screen.

6. Google and Apple Sign-In

If you choose to sign in with Google or Apple, we receive your name and email address from those providers for authentication. We do not receive access to your Google or Apple account beyond what is necessary to create and access your account. Please refer to Google's and Apple's respective privacy policies for details on how they handle your data.

7. Profile Photos

If you choose to add a profile photo, we collect and store the image you upload from your device's camera or photo library. Your profile photo is used solely to personalize your account within the app and is not used for any other purpose. Profile photos are stored securely using Azure Blob Storage and are associated with your member account. You can update or remove your profile photo at any time from your Profile settings within the app; removing it deletes the stored image from our servers.

We do not share your profile photo with third parties, and it is not used for advertising, tracking, or any purpose beyond displaying it within your account in the app.

8. Your Rights and Choices

You have the right to:

Access the personal data we hold about you.
Request correction of inaccurate data.
Delete your account and all associated data directly within the App, at any time, from the Profile screen. Account deletion is permanent and irreversible.
Opt out of push notifications at any time.

Depending on where you live, you may have additional rights under applicable privacy laws. To exercise any of these rights, please contact us at the email address below.

9. Data Retention

We retain your account, check-in, and preference data for as long as your account is active. When you delete your account — either within the App or by request — we permanently and irreversibly delete your personal data from our active systems. Residual copies may persist in routine backups for a limited period before being overwritten, and we may retain limited information where required by law.

10. Children's Privacy

The App is not directed to children. We do not knowingly collect personal information from children under the age limit applicable in their jurisdiction. If you believe a child has provided us with personal information, please contact us and we will delete it.

(Note: confirm the specific age threshold — for example 13, 16, or 17 — with qualified advice and ensure it matches your App Store age rating.)

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by posting a notice in the App or by sending a push notification. The "Last updated" date at the top reflects the most recent revision. Your continued use of the App after changes take effect constitutes acceptance of the updated policy.

12. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact us:

The Aesthetic You Email: aestheticphysiquemadeeasy@gmail.com Website: www.theaestheticyou.com